Jackson Real Estate
Jackson Real Estate is a real estate company that sells properties and manages rental properties. It is one of the largest managers of rental properties in Ballarat, Victoria. It has developed and intends to maintain a high regard by the community for professionalism as agents for people selling properties and with people purchasing those properties.
The owner of the business believes that a regular flyer posted to people that have expressed an interest in properties in the area would be beneficial. He has asked you to produce the first one-page flyer along with a letter that will be posted with the flyer. This letter will need to be personally addressed to each recipient.
Collecting the data
The data required is provided as a download or at the end of this project. Work out from it what fields (table headings) will be required for the list of clients that you will need to create.
Defining the solution
Draw a layout diagram for the flyer that is required. Include the headings and subheadings that will be required, and the fonts and sizes that you intend to use. Decide whether you will use a table layout, sections and/or columns. The following diagram can be used as an example of a layout diagram (or thumbnail sketch).
Implementing
Use your word processing skills to create the flyer and the merged letters. Prepare mailing labels showing the addresses of the customers below that can be stuck onto envelopes that contain the flyer and letter.
Once everything is complete provide your teacher with:
- one printout of the flyer
- a printout of the five letters provided to the customers
- a printout of the letter without merging to show the fields you used.
- a printout of the mailing labels.
Evaluating, collaborating and managing
- Ask other people to look at your flyer and give you feedback on how effective it is. Describe what was said and the changes you made to your publication because of their comments.
- How will your solution make the operation of Jackson Real Estate more efficient? Comment on the time, cost and effort to produce the publications.
- How will your solution make the operation of Jackson Real Estate more effective? Comment on the accuracy and quality of the publications.
The one-page flyer needs to include the following text. It is up to you to design the page and include any images that you feel are appropriate.
New property releases
Sebastopol
This appealing double-storey home comprising sunroom, double glass doors opening to wide entrance hall, spacious lounge and separate dining room, kitchen, 3 bedrooms, bathroom with vanity unit and laundry. Large garage and established garden.
Special Price $402 500
Agent: Graeme Vickery
Wendouree
Just listed and won’t last long, this sound home offers 4 very good bedrooms, nice lounge and northerly aspect. Central kitchen plus family room. Excellent parking makes this a most appealing home. Book now for your inspection.
Asking only $454 000
Agent: Helen Lock
Ballarat North
A delightful BV home in a most pleasant street, featuring 3 bedrooms each with BIR and a study. Updated kitchen/meals, very pleasant lounge with northerly outlook. Your inspection of this top-class home is recommended.
Priced to sell at $438 000
Agent: Robert Grills
Current property list
Wendouree 3-Bedroom, Weatherboard, Colonial style $321 850
Sebastopol 4-Bedroom, Brick veneer, 5 years old $525 950
Ballarat North 2-Bedroom cottage, 5 Hectare Hobby Farm $455 000
The letter
The following letter needs to be created and printed to the five customers listed below. It is up to you to develop the best way to produce the letters for these customers, but remember the intention is that the letters are sent on a regular basis and in an actual office, letters would be printed to more customers.
Customer list
Letters will be required to be sent to the following customers:
Mr Andrew Walker, 323 Narelle Court, Ballarat VIC 3353
Mrs Betty O’Hare, 12 Blush Street, Fitzroy VIC 3065
Ms Catherine Jessop, 1/224 Albian Road, Ararat VIC 3377
Mr Paul Richardi, 6 Hamersby Lane, Sebastopol VIC 3356
Ms Anna Galis, 22 Prosser Street, Wendouree VIC 3355