From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The digital coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

Contents
How to use this series
How to use this book
Introduction
Introduction to command words
Unit 1. Key concepts of travel and tourism
1.1. Main types of tourism
1.2. Main reasons why people travel
1.3. Sustainability in travel and tourism
1.4. Characteristics of travel and tourism
1.5. Types of tourists
1.6. Types of destinations
Exam-style questions
Self-evaluation checklist
Unit 2. Global tourism
2.1. The scale of travel and tourism demand
2.2. The features and appeal of destinations
2.3. Destination development and management organisations
2.4. Factors affecting tourism development and management
2.5. Managing destinations sustainably
2.6. Economic, environmental and sociocultural impacts of travel and tourism
Exam-style questions
Self-evaluation checklist
Unit 3. Travel and tourism organisations
3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
3.2. Ways travel and tourism organisations work together
3.3. Different types of transport and their appeal
3.4. Sustainable developments in travel and transport
3.5. Domestic and international travel and transport infrastructure
Exam-style questions
Self-evaluation checklist
Unit 4. Customer service in travel and tourism
4.1. The importance of customer service
4.2. Delivery of customer service
4.3. The provision of customer service for different types of tourists
4.4. Skills required when working in the travel and tourism industry
Exam-style questions
Self-evaluation checklist
Unit 5. Destination marketing
5.1. The importance of marketing to travel and tourism organisations
5.2. Factors affecting marketing
5.3. The marketing mix
5.4. Market research and analysis
5.5. Market segmentation and targeting
Exam-style questions
Self-evaluation checklist
Preparing for assessment
Glossary
Acknowledgements
Index.