Location:
 
Shopping Cart
HOW TO ORDER
FIND A BOOKSELLER
CONTACT US
PRIMARY
SECONDARY

Cambridge IGCSE™ and O Level Business Studies Revised Third edition Coursebook with CD-ROM

Cambridge IGCSE™ and O Level Business Studies Revised Third edition Coursebook with CD-ROM
Cambridge IGCSE™ and O Level
AUTHOR(S):
Mark Fisher / Medi Houghton / Veenu Jain
REGION:
Australia & New Zealand
LEVELS:
Year 11 / Year 12
SUBJECT AREA:
International Education
ISBN:
9781108563987
PUBLICATION DATE:
03/05/2018
Contact Customer Service
Request more information
This title includes the following components
Print
Title information
Included components
Contents
The complete series
About the authors

This coursebook contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

Print
Print
The text delivered in print format.

Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements

ALL TITLES IN SERIES:
Cambridge IGCSE™ and O Level Accounting Second edition Revision Guide
ISBN 9781108436991
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Accounting Second edition Coursebook
ISBN 9781316502778
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Accounting Second edition Workbook
ISBN 9781316505052
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Economics Second edition Coursebook
ISBN 9781108440387
INCLUDED COMPONENTS
Print
AUD $59.95
Request more information
Cambridge IGCSE™ and O Level Economics Second edition Revision Guide
ISBN 9781108440417
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Economics Second edition Workbook
ISBN 9781108440400
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Environmental Management Coursebook
ISBN 9781316634851
INCLUDED COMPONENTS
Print
AUD $59.95
Request more information
Cambridge IGCSE™ and O Level Environmental Management Workbook
ISBN 9781316634875
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Cambridge IGCSE™ and O Level Geography Cambridge Elevate Teacher’s Resource Access Card
ISBN 9781108457019
INCLUDED COMPONENTS
Teacher Resource Package
AUD $149.95
Request more information
Cambridge IGCSE™ and O Level Geography Coursebook with CD-ROM
ISBN 9781108339186
INCLUDED COMPONENTS
Print Student CD-ROM
AUD $59.95
Request more information
Cambridge IGCSE™ and O Level Geography Revision Guide
ISBN 9781108440325
INCLUDED COMPONENTS
Print
Contact Customer Service
Request more information
Mark Fisher
Medi Houghton
Veenu Jain

View sample pages of new titles

Order Inspection copies of new titles

Cambridge Go

Digital resources and material
Cambridge Education
Visit us at
Contact Us
Follow us on
Cambridge University Press & Assessment acknowledges, celebrates and respects the Boonwurrung People of the Kulin Nation as the Traditional Custodians of the land on which our office in Australia stands. We pay our respects to their ancestors, elders and emerging leaders and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land, and whose cultures are among the oldest continuing in human history.

Content warning: Aboriginal and Torres Strait Islander viewers are advised that this website/platform may contain the image, voice, or name of deceased persons. We apologise for any distress that may occur.

© 2024 | ABN 28 508 204 178 | Terms of use | Disclaimer | Return & refund policy | Privacy policy