Save time when planning and teaching with helpful lesson tips, worksheets and exam-style questions. This digital resource provides further guidance on syllabus and assessment to help you keep your lessons focused on the course goals. It also contains answers to all the questions, activities and case studies contained in the coursebook – plus answers to the Cambridge Elevate edition case studies – so you can mark quickly and confidently. This card gives you access to your digital teacher's resource on the Cambridge Elevate platform and is available to purchase from distributors. If you wish to buy this directly from us, we will email you a book code - please contact your sales consultant or customer services.
How to use this resource Resource index Introduction and planning documents Resources by section Section 1. Understanding business activity: 1. Business activity 2. Classification of businesses 3. Enterprise, business growth and size 4. Types of business organisation 5. Business objectives and stakeholder objectives Answers to exam-style case studies Section 2. People in business: 6. Motivating employees 7. Organisation and management 8. Recruitment, selection and training of employees 9. Internal and external communication Answers to exam-style case studies Section 3. Marketing: 10 Marketing, competition and the customer 11. Market research 12. Marketing mix: product and price 13. Marketing mix: place and promotion 14. Marketing strategy Answers to exam-style case studies Section 4. Operations management: 15. Production of goods and services 16. Costs, scale of production and break-even analysis 17. Achieving quality production 18. Location decisions Answers to exam-style case studies Section 5. Financial information and decisions: 19. Business finance: needs and sources 20.Cash-flow forecasting and working capital 21. Income statements 22. Statement of financial position 23. Analysis of accounts Answers to exam-style case studies Section 6. External influences on business activity: 24. Economic issues 25. Environmental and ethical issues 26. Business and the international economy Answers to exam-style case studies Exam-style practice questions: Short answer and data response Case study
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