Welcome to the Marketing Strategy website

The instructor resources are available to adopters of the book, and require a username and password. Please contact Cambridge University Press if you require a password, and provide details of course, semester and enrolment as well as your name, university and position. If you do not wish to be added to our contacts database and receive email marketing, please state this in your email.

>> Email to request password access

Note that when you click on a file, you will be prompted for your password just once for each session.

Instructor resources

Student resources

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